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why do i hate mizuno

Mizuno sucks. BIG TIME.

yup. you read that right. why?

point #1: they are not a mainstream brand.

mainstream in a sense that they don't even have well-known product endorsers unlike other sports brands around the world. i mean, how can they expect their products to sell like pancakes if they're like that diba?

point #2: they do not promote much of themselves.

not much print ads if you'd ask me. i work in a magazine publishing company and i don't see much of their products splashed all over our magazines. i don't see them having television ads too. not even in the newspapers does mizuno have anything that will lead people to buy their products.

point #3: the products are not that "fashionable."

as compared to other "mainstream" brands, you won't see your regular juans and marias wearing mizunos together with their jeans to the office. you don't see them usually wearing mizunos when they go around the malls, walking, shopping, chilling out. nope. no mizuno-wearing juans and marias at the mall. (if there are, sobrang limited lang, unlike the other brands).

3 points against mizuno. seems legit to me, right?

but you know what my current brand of shoes are?

yup, you got it right.
i have 3 pairs already in less than 1 year of running.

wave inspire 4 (my first mizuno running shoes)

wave elixir 4 (my first "race day" shoes)

wave inspire 6 (replaces my old and tattered inspire 4)

so if mizuno sucks big time, then why do i have these 3 pairs of shoes (and hopefully more)?

mizuno might not be "mainstream" in the sense that they do not have mainstream "celebrity" endorsers because they don't need it. i personally believe that if a product is worth buying, one does not have to spend much money by paying endorsers. in my honest opinion, mizuno does not need A LOT of celebrities to endorse them because the users themselves are the ones promoting the products to other people. read my lips: WORD-OF-MOUTH marketing.

which i guess is really their bread and butter if you'd ask me.

the other brands are paying a lot of bigtime athletes (some even controversial at times) just to wear their products. but for mizuno, you'd pay pa just to wear their products (shempre, i don' t have the start power/ status as compared to these people ):

mizuno endorsers:idol leo oracion

coach ige lopez
si leo oracion lang at si coach ige lopez talaga ang "legit" endorsers ng mizuno dito. mizuno runners

mizuno does not have much advertisements or promotional materials to further boost themselves. promotions for mizuno had been mostly word-of-mouth marketing from satisfied customers. in short, first hand narration from first hand users of their products.

even i was a skeptic at the start but eventually realized that it is indeed a good brand. shempre when you start at something, you'd ideally, ask those who have been into running para to get an idea diba, and for some weird reason, Mizuno came out often from normal people (like you and me). since it's easier to believe what people you resemble the most (in lifestyle, normalcy, etc) you'd think that "maybe what they're saying might have some sense, so why not try what they're 'endorsing' diba?"

so first stop was to check what shoe model does mizuno have that would fit my shoe type category. based on my own research, i should be needing a stability-motion control type of shoes as i do overpronate a bit. but, despite this over-pronation, i would still want a lighter shoe that would provide me with the right balance of support, AND cushioning. upon several mall-hopping sessions, i went to mizuno BHS to have my gait analyzed and eventually purchased my first ever first wave inspire shoes.

at that point, i didn't actually think of the weight YET. it was a choice between the inspire and the nirvana which, both were what my feet needs. it also boiled down to which sh
oe would fit my budget. good thing i chose the inspire because the nirvana, despite it being well cushioned, it also has more support which i do believe might hinder me from enjoying my runs etc. (see, the people in mizuno stores actually know what they're selling! hahaha).

other than getting the pair that suited my needs and wants, i also joined the second batch of Mizuno Run Club Clinic which main goal was to train the Mizuno runners for the Mizuno Infinity Run 2009 (which eventually became the Mizuno Infinity Run Time Trials).

the boys from from MRC Season2 after the graduation

by attending the 2nd batch of Mizuno Run Club Clinic/Sessions, great improvements were seen from my performance. i had better run posture, better and a bit faster feet turnover (thanks to Coach Ige's drill sessions) and my legs grew stronger (and shempre i became leaner). during the actual 15K race, i was just behind The Bull Runner by 2-3 mins ata (and to think she's been running way longer than me ha). Galing diba?

so after the race, shempre i had to make yabang that i grew faster and stronger because of the Mizuno Run Clinic, etc, and a lot were asking me how do they get to join that. simple put, go to the clinic on Thursdays, and make sure you have your Mizuno shoes with you. simple noh? Pero then kasi, you really had to have a Mizuno pair or else, they wouldn't let you join the sessions, etc. (medyo bossy/siga pa before kasi yung nag handle before, kaya ayun.) little did we know that we would fall in love with this brand even more, (more than physical attraction ah).

and i was able to "enlighten" a fellow runner-blogger who was a swoosh diehard with regards to using a mizuno.

also, a lot of people were impressed with my time improvement when i joined the mizuno run clinic batch 2, to the point that even i was able to convince a lot of friends to eventually join the mizuno run club batch 3 and try out mizuno shoes. even those who were not mizuno fans even joined the mizuno run club sessions, even if they didn't wear mizunos. at the start, these fellow runners were just happy to join the free running clinic from mizuno, and from there, they would eventually buy their mizunos :) (sometimes they don't just buy 1 pair, but 2!)

season 2 graduates

season 3 graduates

batch 3 was supposedly to give enough training for participants to get faster, and stronger to beat their own time in the Mizuno Infinity Run 2010 this coming April 11, 2010. Actually it was initially scheduled for 01.10.10 (a better marketing gig actually, easier date to remember pati!) but things happened for a reason, so there. so instead of having the race on one ten ten, the Infinity Run Expo was held instead. it was also during this event that a lot of my non-mizuno running buddies were able to secure for themselves a pair
of mizuno running shoes. a friend was even to get her dream shoes for free!

i don't actually believe that mizuno users find their mizunos "unfashionable." in all honestly, most of the mizuno shoes have kick-ass designs and colors that one would want
to buy these for the sake of porma.

(and take note! these are not sneakers ah, these are hardcore running shoes!) take for example these shoes:

mizuno wave precision 10
angas-looking, spaceship-like color of the wave precision, i guess inspired by lady gaga

mizuno wave musha 2
a redesigned musha, mukhang minimal change sa layout
(instead of yung hati ng eyelets are 4-2 sa 1st one, now its 3-3) nice looking shoes too!
pero the colors made it look more like a
sneaker than a kick-ass stab racing flats.

mizuno wave musha
one fine racing flats if you'd ask me. pero i still am not YET worthy of such shoes. first, hindi pa ako ganon kabilis.second, i'm not yet that light for this type of shoes, baka ma injure pa ako :( pero its one of my dream shoes from mizuno, the other one is the ronins2 na yellow. if i do eventually get to have one like this after it lived its racing lifespan, this one's going to be a firey-hot sneaks.
mizuno wave ronin 2
hot looking shoes for fast neutral runners.
this one is more kick-ass look
ing than the orange one if you'd ask me.
i saw someone sa Bataan Death March season 2 wearing this one at one point.
talk about kicking ass!

these shoes are fashionably kick-ass that can be work well with jeans. but why do we rarely see mizuno users wear these? maybe because they realize the importance of resting your running shoes to ensure proper sole foam recovery (or what technical term you might call it). i do believe that those who'd prefer to buy, and use mizunos know the importance of taking care of their running shoes.

do i hate mizuno?

i hate them so much to the point that i there are no other brand i would 'endorse and recommend' to my friends when they ask me what's a nice brand of running shoes.

on second thought, the three points i raised are also the reason why i love my mizunos. they are not mainstream to the point that i feel "unique" and elite in my own little ways. they do
not promote much of themselves, not making "buhat their own bangko" thus letting their products speak for themselves through the normal people who'd give good reviews and feedbacks from their mizunos. they are not "fashionable" in the sense that they are not used in everyday chores are they are reserved for serious runs :)

yup. mizuno.

i love :)

but just like in any relationship, one still has to find their perfect match, "The ONE".

for some it might not be their cup of tea, but i do believe mizuno is the ONE for me.

it has given me confidence in my runs, both trainings and races as well. my mizunos have been there for me during my ups and downs (even my literal down time when i tripped while doing my recovery run after my first full mary hahaha).


PS: oh yeah, one more thing i hate about mizuno.


i've had my share of mizuno road shoes and they've done pretty well, i guess it's time to check how well their trail shoes would fare.mizuno wave ascend 4

mizuno wave cabrakan

dear mizuno philippines, will they be here in time for TNF Baguio? or Men's Health All -Terrain Race by May? :) please? :D


  1. you hate Mizunos so much you recommended a pair to me! hahahaha. Maybe after my birthday. ;)

  2. Don't hate Mizuno. Love them.

    I want to try a pair. might get a Ronin soon!

  3. noelle, serious ako sa comment ko sayo dun! elixir! :) go go go! :) habang may pink pang elixir! lahat ng girls na naka elixir na kilala ko, podium finishers! :) hehehe

  4. @Ge: the more you hate, the more you love ;) hehehe

  5. i love mizuno! i have one, my first love =D Elixir (fink)

  6. THE ONE = I like this...and I believe.

    The shoe that wont let you down...:)

    Nice one, Tim!

    Love what you hate...and Hate what you love.

  7. Classic reverse psychology? Haha I know you love your Mizunos Tim :) Nice writeup, ayosss! Makabili nga. Woaaah!

  8. I hate this post! :D
    Anyways crush ko yang Musha 2 hehehe shhhhh....

  9. I hate Mizuno, too. :-P

    "I hate the way I don't hate [it]—not even close, not even a little bit, not even at all."

    I love my Elixir! But I also love my Lunar Glide. Oops. :-)

  10. I want mizuno wave cabrakan and wave universe!!!mizuno phil please bring it here :)

  11. I never thought somebody would give much appreciation to what brand and quality of shoes they are wearing, maybe because I am just a noob runner, but thank you for the post Timmy, I will keep that in mind. To find my The One. :)

  12. ah ok...hehehe...

  13. mizuno convert na rin ako :)

  14. i've known mizuno since high school, kasi yun yung brand ng soccer shoes ko :) pero gusto ko din i-try yung running shoes nila.. especially the wave precision 10. ang hot! haha!

    maybe i'll try out mizuno when my beloved asics retires :) like u i'm also looking for 'the one' :)

  15. My pair, Wave Creation 9, is retiring after its two-year exemplary service. On to the next one, Wave Creation 11 for me. I agree with Kenkoy. Mizuno does not advertise much. But one thing I can say, after wearing WC9, I can now select from an array of Mizuno neutral shoes.

  16. Oh well, buti nalang Mizuno ang shoes ko. :) Wave creation 10. Before I thought that my injury came from my shoes, because I never had a chance to break-in my shoes. I just used it on my eco-dash race right away. And pooof! Injury came :P But as time goes by, i realized that I got my injury because of my running posture. :P I still love my mizuno and i LOVE it! :)


  17. hahaha! I got my first Mizuno pair yesterday :) Wave Inspire 6 and run with them right after. And yes, I'm wearing them today with my jeans @ the office. We need to be really close, so they won't be just for running. :P

  18. nice! i hate Mizuno too! in fact i hate it so much that it was the 1st shoes i invested in when i started to take running seriously.

    nice post timmy! talaga i heart mizuno fan ka! :D

  19. sabi na nga ba may controversial title ka eh. :P hahaha nice post! :) unlike you, i LOVE Mizuno! :P

  20. i don't have mizuno's yet...

    so i can't comment.

    oh shoot... i think i just did.

  21. nice post hahaha.. babalik na ko sa mizuno nito!


  22. will try mizuno soon, hate mo eh

  23. noelle: yup i hate it sooooo much that i'd want you to experience how nice it is to use and have for your full mary training :) and to further improve your super-bilis time :) hehehe give it a try sometime :) hehee

  24. @juliepie: oo nga naman, you'd never forget your first "love" :) hope to see you next batch "classmate"! :)

  25. @pojie: of course coach, para lang yang relationship, you have to look for the ONE that does not only makes you more confident and "complete" pero the one that compliments you with just the way you are :) hindi kailangang pilitin kasi kusang darating kung para sayo talaga ;)

    it's worth the wait also ;) and the searching process helps you get to know yourself better :)

  26. Classic reverse psychology? Haha I know you love your Mizunos Tim :) - HAHAHAHA talaga luis? hehehe :)
    Nice writeup, ayosss! - yown oh, special comment, bihira magka "nice write up" award galing sa GBM ah hehehe :)

    Makabili nga. Woaaah!- yon oh! hahaha thanks GBM!

  27. runningpinoy AKA dhenzTN: i know,gwapo shoes nung musha2 noh? pero sayang wala pa nga din dito eh. sana dumating na! hehe (jai? kc? paging paging! :) )

  28. @dasher: hahaha hirap bitawan ang unang nakagisnan diba? :) hehehe

    @sam: i must agree, sana nga magkaroon na ng trail shoes ng mizuno sa pilipinas (well, more on, ibalik nila!) given their nice road running shoes and having the best reviews from Runner's World US with their trails, i think we here should also give it a try :)

  29. @carmela: well, as i've written before, running is a lot similar in looking for THE ONE :) you have to know who's the right one for you, not only in similarities but more on which one compliments who you really are :)

    @cholle: oo nga pala! i was there when you bought your precisions, right? :)sa second wind pa nga eh!

  30. @maan: wow ah, nice choice too, asics :) pero mas magaan ang mizunos :) if you want PRs in the future, its a nice try din if mag mizuno ka :) may ample cushioning and/or support at the same time magaan :)

    looking forward to run with you soon! hopefully mizuno run clinic batch 4? :)

  31. ey roselle aka running diva: i hope you get to decide on what pair will replace your old wave creation 9 :) either way, its still mizuno naman right, either inspire 6 or wave creation 11 :) it's going to still be a good buy :)

    good luck! :) hope to meet your new mizunos at globe run/ infinity run 2010! :)

  32. ey tin, nice feedback with your mizunos ah :) buti na lang you didn't give up with your running when you got sidelined for a while, pero eventually you went back :)

    see you on the roads again! :)

  33. maridol: yup, others actually use their running shoes at work/ while walking or porma so that their feet will easily get used to the shoes talaga :) welcome to mizuno! :) ehehe

    @gail: pakner! :) thanks! hehehe i heart mizuno nga ;) hindi ko lang sha likey hahahaha :)

  34. @bry: wahahaha :) controversial it is! but the content is deeper hahaha ndi lang LIKEY hahaha :) nice work on the commercial though hahaha :) bakit nga pala di ako kasama sa MTV mo ng tapusin ang kabagalan? hahaha one more thing pala, its not the shoes, it's the runner :D hahaha

  35. @rod: i think its about time you try mizunos :) its cheaper than nikes hahahaha :)

    @sid: i've heard from you you got mizunos na ha :) hope it sent you to NIRVANA! hahaha

    congrats nga pala sa aquathlon gig mo kanina! :) same goes to roselle, carina & ellen for placing in their respective categories :)

    @earl: oo nga earl, try mo! :) masaya yan! :)

  36. I hate mizuno too! ;) that's why I'm thinking of getting one just to try them out! hehehe. :D

  37. nice post..nice pix of leo with a banana (at 1st i thought it was a mic):-)..

  38. basta ako I got my mizunos for FREEEEEE!!! hahaha! love love love them =)

  39. oi timmy, kailan ka naman magiging modelo ng mizuno?

  40. I hate Timmy because he posted the best Mizuno Running blog, panalo na sya. Di na tuloy ako maka blog about Mizuno :-)

    Joke lang. Nice post Timmy! See you in 4-11-10!!!

  41. Lam mo, I've been apprehensive in trying mizuno, kasi nga like you're said wala masyado endorsement (follower kasi ako ng mga the likes nina papa p or derek..joke) pero i trusted your endorsement and (thank you jet) i checked out mizuno wave rider 13 (and yes its red and not bulky), magaan, masarap sa pakiramdam. therefore, i've decided na sya na lang ang ipapalit ko sa adidas craving ko. hello mizuno, goodbye adidas!

  42. I enjoyed reading your blog, Timmy.. nice one!

    I hate Mizuno too that I am thinking of buying a pair of either Musha or Ronin for racing flats.I need to have 3rd opinion on my foot-arch type first.

  43. aleth: good luck with the riders :) i'm hope this will make you want to run some more, not because its fashionable (which it is!) but also because you'd enjoy running for the sheer pleasure of running in mizunos :)

  44. jai-limaw! huwaw! mizuno convert? :) ayos yan! nag pa check ka na sa secondwind? try mo dun :) pero im not sure if they have the ronins2 na yellow there pa ah. pero sa lakas mo ngayon, plus mag racing flats pa, panalo! level up na ito, kasabayan mo na yung mga philippine team na sponsored ng mizuno :)

  45. May point ka timmy! Oh well, baka what mizuno is trying to show is dapat yung runner ang maka discover ng performance ng shoes not just because of the athletes na mag endorse ng product nila. or kuripot talaga? hahaha! :P Mizuno din naman gamit ko and it's expensive! it took me 100+ km before ma-break in ng maayos. And trail shoes nga wala talaga, sana magkaron :)


  46. hate it or love the mizuno is on top.-cool blog @ tim....hawkeyeba2010

  47. mag form ka ng team TIMIZUNO!!..tapos showcase mo lahat ng mizuno shoes mo....tapos takbo ka ultra, tapos , ultra trail...tapos...tapos..tapos...hehehe....astig ka tim....mizuno rocks...

  48. I hope you get the pair of Mizuno shoes that you're looking for :)

  49. panalo ang cabrakan! :) ayos ang support at traction. this is my 3rd Mizuno pair. - pawgee

  50. just got my wave ronin 2 today and want to try it out in energizer night run here in cebu

  51. nice post. i do have bad insights from the previous infinity race. But I love their shoes! I currently have Musha 1, Musha 2 and Musha 3 for racing. Have you heard about the kick ass wave universe 4?!!! I'm planning to purchase them online when it comes out this July 2011!

  52. hi FFS! that's nice to hear that you're into the Musha line. Maybe you'd want to make a review of the Musha series? hehehe

  53. Hi I'm a marketing officer at Mizuno and I'm really mad at you now hahaha

  54. Turns out... you really love Mizuno after all. :) I have to try mizuno, all track and field athletes I know wear mizuno. I'm intrigued.

  55. This comment has been removed by the author.

  56. Thanks for that serious comment you said about the product mizuno. I believe in you. Sometimes we felt "angas" when we use a different shoes like mizuno. Great words from you....


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